Your website is attracting lots of traffic, but you’re only converting 15% of it or less. What about the other 85% that you are paying for? We call them “time wasters”. However, there are many website visitors that are performing the exact pattern you are looking for. These people are called “in-funnel” and they are your exact customer. Our Identity Marketing technology finds all the people that are ready to convert and groups them by their intent. This segmenting shows us many things, but most importantly it shows (1) what features and content on the website lead to a purchase, subscription or download and (2) which people are ready to convert. Our conversion rate optimization leverages our identity resolution technology to make sure you spend ad budget on people that convert.