The questions your buyers ask that you haven't answered yet. Detects high-intent gaps, then produces the brief to close them.
A two-minute walkthrough of the tool in action.
Your buyers are asking questions in ChatGPT, Perplexity, Claude, and Google AI Overviews every day. Most of those questions have answers somewhere on the internet. The Content Gap Engine surfaces the ones that don't have an answer from you, ranked by how often your competitors are getting cited instead.
It works backward from real buyer prompts. For each query that should reasonably surface your brand, the engine pulls the citations the LLMs are actually returning, identifies which domains own the answer, and flags the topics where you are missing entirely. The output is a prioritized list of gaps with the citation share you're losing on each one.
Then it produces the brief. Not a topic suggestion. A passage-structured content brief with the question framing, the recommended answer structure, the supporting evidence the model expects to see, and the schema and entity coverage required for retrieval. Your team writes faster because the structural work is already done.
Every gap report returns four things the team can act on the same day.
The prompts where your category is being answered, your brand is not being cited, and the topic maps to a real buyer decision.
For each gap, the domains currently being cited and how often. The picture of who owns the answer in AI today.
The question framing, recommended answer structure, supporting evidence the model expects, and entity coverage required for retrieval.
Gaps scored by intent value and citation displacement. The first ten briefs are the ones that move share fastest.
Content Gap Engine runs through the full nine-month deployment. It is the production engine in the first six months and the moat-builder in the last three.
The first gap report identifies the top twenty priority topics. We publish against the highest-intent gaps first to land citations in weeks, not quarters.
Gap reports run weekly. New gaps surface as competitors publish and as the LLMs refresh their retrieval indexes. We keep publishing into the open space.
The gap list shortens because the catalog is built. The tool shifts to tracking share gains, defending citations, and identifying adjacent topics to extend authority.
A discovery call walks through the gap report for your category and shows the topics your competitors are already winning citations on.
Book a Call Or run the free AI Visibility Audit first to see your current citation share.